- Home
- Cars and Trucks
- America`s Love Affair With The Pickup Truck
America`s Love Affair With The Pickup Truck
- By Darryl Walters
- Published October 5th, 2007
- Cars and Trucks
- Unrated
Darryl Walters
Looking for a new http://www.isuzu.com SUV? Isuzu has you covered with the all new 2008 line-up. Get an http://www.isuzu.com/viewModels.do SUV price quote right online. Takes just a few minutes
View all articles by Darryl WaltersBaseball, apple pie, and pickup trucks – three symbols of the down-home American heartland. Americans tend to love all things American and the pickup truck is no exception. The very first pickup truck debuted, thanks to Henry Ford, in 1925. Although a bit lengthy for today's marketing standards, Ford described it as a "Ford Model T Runabout with Pickup Body." It was surprisingly similar to current pickups with an adjustable tailgate, a large cargo box, and heavy-duty springs in the rear.
Throughout the United States' short history, the pickup truck gained popularity and continued to evolve. Three years later, Ford replaced the Model T with the Model A – which was the first closed-cab pickup and included new features like roll-up side windows and a safety glass windshield. Capable of a whopping 40 horsepower (impressive at the time), the Model A sported a four-cylinder engine and three-speed transmission.
By 1931, Chevrolet stepped up and offered its first pickup model in an effort to compete with Ford. But Ford wasn't going anywhere. They countered the following year by releasing an even more powerful pickup with 65-horsepower and the Ford flathead V8 engine, a strategy that proved profitable to say the least. By 1936, there were three million Ford trucks on the road and the pickup led the industry in sales.
When the Great Depression hit, farmers needed to scale back and could no longer afford a truck for their farms and a car for their families. Thus, the need for a passenger-ready pickup was born and an Australian Body designer at Ford Australia designed the "coupe utility" -- the precursor to today's full cab pickups
While pickups were prevalent all over the country, Texans became particularly fond of them. Calling them "rancheros" because of their importance to Texas horse ranches, the state is sometimes referred to as "the land of pickup trucks." And rightfully so. The state of Texas actually offers a lower tax on pickup registration than it does on any other vehicle.
Portrayed as a rough and rugged symbol of the ultra-masculine American man, pickups began to make appearances in Hollywood movies from neo-Westerns to the preferred vehicle of tough guys like Clint Eastwood in "Every Which Way But Loose," and John Travolta in "Urban Cowboy." And when a symbol of America emerges, politics are right behind, ready to exploit it. In a campaign speech, presidential nominee hopeful Fred Thompson even described his opponent's faults by saying, "He hasn't spent enough time in a pickup truck," suggesting his opponent had trouble connecting with the "real" America. Even President George W. Bush – a proud Texan – has been observed driving around his ranch in a pickup.
Pickup trucks are no less popular today. Car companies find that while car sales in the U.S. are less stable, the pickup truck holds its own. Even companies like Isuzu now offer only high-performance pickup trucks (two models – the i-290 and i-370) and a single SUV model. Although people tend to love their SUVs and their flashy sports cars, pickup trucks continue to hold on as one of the best selling American vehicles. And from what we surmise, apple pie isn't going anywhere either.
Spread The Word
Article Series
-
America`s Love Affair With The Pickup Truck
Related Articles
- Refinance Car loans – How to manage for auto loan refinancing
- Hiring A Limousine On A Budget
- Oakleaf Automotive - Leading the way in Left Hand Drive Cars
- Limo Berkshire
- The Best Synthetic Motor Oil
- Abfab Limos grabs Europe's oldest Superstretch Limo firm
- The Highest Paid Jobs Are Trucking Jobs
- Are Hybrid Cars really good?
- Best Gas Mileage
- NANO: You are not welcome to my country
- How to Find the Best Local Auto Insurance Deals Online
- Government Car Auctions
- High Interest In Monaco Banks
- Performance tires
- Car Accessories: The Options and Varieties
- Ipod Car Holder

