Business, no matter big or small, in India or in USA, needs a website for its promotion. Promotion of a website more or less revolves around search engine optimization of the same. Webmasters are often not aware of many SEO mistakes they do which results their websites to be vanished from all the major search engine results.

Using Graphic Header
 
Graphical headers are often used for a website to design. Images occupying the full page width on a webpage are lethal for its search engine ranking. Search engines are often unable to read the images, they believe in text that has been written on a website. Home page of a website or any other page on prime position is worth for putting your most important keyword on it. It will help you to rank well in search engines but not a graphic header.

Graphic Navigation Menu

A graphical navigation menu is able to catch some eyeballs for your website but in the long run internal links having keywords are more successful. They play an additional role in order to get higher raking in search engine results. Search engines may not be able to index your website lacking text in its links. If you are inclined for using graphical navigation menu at least try to include ALT tags for each image. It’s not advisable to use scripts for website navigation as search engines can read or execute scripts.

Session

Identifier

Session identifiers give each web visitor visiting your website a unique parameter or session id and it has been added to the each page visited. Webmasters can collect statistics for the website such as user’s behavior, seasonal promotion of the website, performance of different web pages. It can help in promotion of your products or business but from search engine’s point of view it’s a bad idea to use session identifiers.

Each time when search robot comes to your site, it will get a new session identifier and will consider the pages as new ones whenever it visits them. It is difficult for them to index such sites and sometimes they may be indexed incorrectly.

Cheating the Search Engines

Using deceptive methods to cheat search engines, like hidden text may lead to banning your websites. When text color matches with the background color, it allows site owners to cram a page with desired keywords. Web visitors can not be able see such text but search engine robots can read them while crawling the web. Using tiny, almost invisible, graphic image links just one pixel wide and high is considered under deceptive SEO techniques.


Tarun Gupta is Director of the SEO India Company which offers complete Search Engine Optimization Services to carry out optimization activities successfully.